The idea of keeping things simple in both life and work has popped up everywhere I’ve turned lately – from social media to business to family and friends. Okay, okay, I can take a hint. 🙌🏼 I get it: It’s worth talking about again.

“If you can’t explain it simply, you don’t understand it well enough.”

~Albert Einstein

Such wise words and so true. So why is it that we frequently struggle with keeping things simple? Perhaps because our natural inclination is to want people to believe in our businesses and beliefs as much as we do – and that often means we try to make things sound more sophisticated or more impressive than we need to.

“Simplicity is the ultimate sophistication.”

~Leonardo Da Vinci

So, how do we keep it simple?

One of the tricks I learned early on in my career was to tell stories as if you’re speaking to a friend. How would you explain your business – and why you do what you do – during a face-to-face conversation?

Would you use formal language and lots of jargon? You could, but then you’d probably be met with confused or blank looks, and you’d quickly adjust the way you’re explaining things, right?

It’s easier to see this when you’re speaking directly to someone, but if you visualize yourself speaking to someone when writing your promotions, your website content and your blog posts, you’ll connect with the person reading it.

Just let your passion shine through. Simplicity wins every time.

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