It’s funny to me how often this notion of personality, style and even how we dress arises in our daily business interactions. Just recently, I had a conversation with peers about dress code and first impressions.

Now, you may be thinking to yourself: How in the world does how I dress and my personality have anything do with how I market my business? That’s not part of marketing strategy…is it? 🤔

Yes. It is. After all, the saying goes…

You never have a second chance to make a first impression.

And, that goes for your business, too. For me, dressy jeans, a classy shirt, nice fitted jacket and heels are the impression I’d like to make. It’s friendly, stylish, casual, fun and, yes, professional. And that represents not only me, but Ripple Effect.

For many, that may seem odd; it goes against tradition. But, it would be odd to me to present myself – and my company – as something I’m not. And, I’m not the suit-wearing, conservative business woman who was once the expectation in the business world.

People are just people. Why should we put on airs? Why shouldn’t we look nice, look professional and…simply show off our personality. After all, personality matters – it speaks to who we are. And, more importantly, it speaks to who our company is.

How can you possibly connect to another person if they look and sound and act exactly like every other person? If every person in the room is dressed in a black suit, where’s the personality? Where’s the fun? Where’s the individuality? How do I know who you are – who your company is?

I crave those differences. I love quirkiness. I want to know what makes you you. What drives you? Why do you wear a compass necklace? Why do you have a tatoo of a dove on your ankle? Why do you choose to dye one strand of your hair pink? Or, even…why do you choose to wear a black suit?

And more importantly, how does that impact your business? How does your personality translate to your company’s voice?

Being true to yourself is important when interacting with prospective clients, crafting marketing messages and demonstrating who you are and what you bring to the table.

After all…personality matters. It’s a ripple effect that infuses life into your business.

Learn how you can create your own ripple effect. Let’s start today.

Click FOLLOW today to make sure you don’t miss out on future posts to learn how you can create your own ripple effect.